Privacy Policy

Introduction

This Privacy Policy ("Policy") describes how 777ej ("we", "us", or "our") collects, uses, stores, and shares personal information about users ("you" or "your") of the 777ej platform available at https://777ej.app. We are committed to handling your personal data responsibly and in full accordance with applicable data protection principles. This Policy should be read alongside our Terms and Conditions, which govern the overall use of the platform.

By registering an account or continuing to use the 777ej platform, you acknowledge that you have read and understood this Policy and consent to the collection and use of your personal information as described herein. If you do not agree to the terms of this Policy, you should discontinue use of the platform immediately.

Information We Collect

We collect personal information that you provide to us directly when you create and manage your account, as well as information collected automatically as you interact with the platform. The categories of personal data we may collect include:

• Identity information: full name, date of birth, nationality, and government-issued identification documents for KYC verification purposes.
• Contact information: email address, phone number, and residential address.
• Financial information: payment method details (bKash, Nagad, Rocket, Upay, card details), deposit and withdrawal transaction records, and account balance history.
• Account activity: login timestamps, wagering history, game session data, bonus claims, and responsible gaming settings.
• Communications: records of your correspondence with our customer support team, including emails and live chat transcripts.

We also collect technical data automatically when you access the platform, including:

• Device information: device type, operating system, browser type and version.
• Network information: IP address, internet service provider, and approximate geographic location derived from IP data.
• Cookies and tracking data: session cookies, preference cookies, and analytics identifiers as described in the Cookies section below.

How We Use Your Information

777ej uses the personal information collected from you for the following specific and lawful purposes:

• Account administration: to create, verify, maintain, and where necessary close player accounts in accordance with our Terms and Conditions.
• Transaction processing: to process deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, Mastercard, and other supported payment methods.
• Identity and age verification: to fulfil our KYC obligations and confirm that all players are aged 21 or over.
• Service improvement: to analyse platform usage, diagnose technical issues, improve game performance, and develop new features based on aggregated, anonymised usage data.
• Responsible gaming: to monitor betting patterns, enforce deposit limits and self-exclusion requests, and identify users who may be at risk of problem gambling.
• Marketing communications: to send you promotional offers, bonus notifications, and platform updates — but only where you have provided consent or where we have a legitimate interest. You may opt out at any time.

Legal Basis for Processing

777ej processes your personal data only where we have a valid legal basis to do so. The legal bases we rely on are:

• Contractual necessity: processing required to fulfil the contract between you and 777ej when you register and use the platform (e.g., account creation, payment processing, KYC verification).
• Legal obligation: processing required to comply with applicable laws and regulations, including anti-money laundering (AML) obligations and age verification requirements.
• Legitimate interests: processing carried out for the purposes of fraud prevention, platform security, responsible gaming monitoring, and product improvement — where those interests are not overridden by your rights.
• Consent: processing for direct marketing communications, where we rely on your explicit opt-in consent. You may withdraw consent at any time by contacting [email protected].

Sharing Your Information

777ej does not share your personal information with third parties except in the following limited and necessary circumstances:

• Payment processors: we share necessary financial data with our payment partners (including bKash, Nagad, Rocket, Upay, and card networks) solely to process your transactions.
• Game providers: game studios such as Evolution Gaming, Pragmatic Play, and Ezugi receive session-level data necessary to operate their games on the platform. These providers operate under strict data processing agreements.
• Regulatory and law enforcement authorities: we will disclose personal data to competent authorities when legally required to do so — for example in response to a valid court order, law enforcement request, or to fulfil AML reporting obligations.
• Business transfers: in the event of a merger, acquisition, or sale of 777ej's business assets, personal data may be transferred to the acquiring entity, subject to equivalent data protection commitments.

All third parties with whom 777ej shares personal data are bound by contractual obligations to keep that data confidential and secure, and to use it only for the specific purposes for which it was shared. 777ej remains responsible for ensuring that any such sharing is carried out lawfully and transparently.

Cookies & Tracking Technologies

777ej uses cookies and similar tracking technologies to enhance your experience on the platform, maintain your session, and gather analytics data that helps us improve our services. The types of cookies we use include:

• Strictly necessary cookies: essential for the platform to function — these enable login sessions, security checks, and payment flows. They cannot be disabled without affecting core functionality.
• Preference cookies: remember your settings and choices such as language preference and responsible gaming limits so you do not need to reconfigure them on each visit.
• Analytics cookies: collect anonymised data about how users navigate the platform to help us identify areas for improvement and measure the effectiveness of our content.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the 777ej platform. Continued use of the platform without changing your browser settings constitutes your acceptance of our use of cookies as described in this section.

Data Retention

777ej retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. In practice, this means:

Account data is retained for the duration of your active account relationship with 777ej and for a minimum period of five (5) years following account closure, to comply with AML and financial record-keeping regulations. Identity verification documents are retained for the same minimum period. Transaction records are retained for a minimum of five (5) years. Communications with our support team may be retained for up to three (3) years for quality assurance and dispute resolution purposes. Analytics data is held in anonymised aggregate form and is not subject to the same retention limits.

Your Data Rights

As a user of the 777ej platform, you have the following rights in relation to your personal data. To exercise any of these rights, please contact us at [email protected]. We will respond to all valid requests within a reasonable timeframe.

Data Security

777ej takes the security of your personal data seriously. We implement a range of technical and organisational security measures designed to protect your data against unauthorised access, accidental loss, alteration, or disclosure. These measures include 256-bit SSL encryption for all data transmitted between your device and our platform, secure server infrastructure with access restricted to authorised personnel only, regular security assessments and penetration testing, and multi-factor authentication options for player accounts.

While we take all reasonable steps to protect your data, no method of transmission over the internet or method of electronic storage is completely secure. We therefore cannot guarantee absolute security. In the event of a data security incident that is likely to affect your rights and freedoms, we will notify you as soon as reasonably practicable in accordance with applicable law.

Children's Privacy

The 777ej platform is strictly intended for adults aged 21 and above. We do not knowingly collect, process, or store personal data relating to individuals under the age of 21. If we become aware that we have inadvertently collected personal data from a person under the age of 21, we will take immediate steps to delete that data from our systems and close any associated account.

Policy Changes & Contact

777ej reserves the right to update or amend this Privacy Policy at any time. When material changes are made, we will post an updated version on this page with a revised "Last Updated" date. Where required by applicable law, we will also notify you directly by email. Your continued use of the platform after any changes take effect constitutes your acceptance of the revised Policy. We encourage you to review this page periodically to stay informed about how we protect your data.

If you have any questions, concerns, or complaints about this Privacy Policy or about how 777ej handles your personal data, please contact our dedicated support team. We aim to respond to all privacy-related enquiries within 48 hours Bangladesh Standard Time (BST, UTC+6).